How Personalized SmartVideo Works
The anatomy of a personalized video is broken down into 5 distinct areas


Opening
Create a more personal connection using customer’s name or geography.

Hero
Build the customer relationship using behavior data.

Explainers
Stitch scenes together in real-time based on logic. You can have one or many in any order.

Recommenders
Directly recommend certain products or services based on explainer scenes.

Calls to Action
Insert interactive buttons to drive action and change customer behavior.