The anatomy of a personalized video is broken down into 5 distinct areas

Opening

Create a more personal connection using customer’s name or geography.

Hero

Build the customer relationship using behavior data.

Explainers

Stitch scenes together in real-time based on logic.  You can have one or many in any order.

Recommenders

Directly recommend certain products or services based on explainer scenes.

Calls to Action

Insert interactive buttons to drive action and change customer behavior.